Victoria’s Secret

The world-famous lingerie retailer debuts its first Hawaii boutique

Certainly I’m not the only one who’s been waiting for a Victoria’s Secret store to arrive in the Isles. Catalog shopping simply leaves too much to the imagination when it comes to lingerie buying. The tactile sensual nature of underpinnings demands putting the sense of touch to work.

We’ve been waiting patiently over a period of unrequited longing for the company’s soft, stretchy cottons and delicate laces, and the romance is bound to continue now that Victoria’s Secret is bringing sexy to Hawaii with its first boutique at Ala Moana Center.

There’ll be no more waiting for mail-order fulfillment for life’s lingerie emergencies. Shoppers will be treated to three levels of shopping, with 26,000 square feet dedicated to Victoria’s Signature collection of classic bras, panties and sleepwear, PINK swim and casual clothing, and Beauty Bar introducing the VS Makeup collection.

The brand’s full range of private-label lingerie collections will be available. These include Very Sexy, Angels, Body by Victoria, Sexy Little Things and BioFit.

To complement its vast merchandise assortment, the store also will offer an array of special services to enhance the shopping experience.

Anticipating that some of the shopping will involve men opting to surprise their loved ones, personal shoppers will be available at the store to assist those who can’t separate a size 32 from a size 38 bust, in creating a complete ensemble or helping women to assemble a bra and panty wardrobe suitable for their needs, whether practical or playful. A concierge desk will provide gift-wrapping services.

The store also will feature VIP fitting rooms with a bra wardrobe center designed to offer customized fitting services and introduce shoppers to bra styles that work best to enhance their assets, whether worn solo or under any item from your wardrobe.

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