Under the Rug

Woven and intricate, Azadi makes customized rugs for every taste

Arug can create a mood, finish a look, or just reflect the homeowner’s personality and taste.

So it’s no surprise that Azadi Fine Rugs, one of the oldest rug companies in the U.S. with two locations on the Big Island, lures a steady clientele of interior design enthusiasts looking for that perfect rug.

“(Our rugs) are beautiful art,” says Justin Spence, salesman at Azadi Fine Rugs gallery in Kona. “And we have a variety of everything.”

Since 1790 Azadi Fine Rugs has garnered a reputation for high-end and antique rugs and its unmatched customer service. Its one-of-a-kind rugs are hand-woven and vegetable-dyed at one of its dozens of weaving centers in 17 countries. A single rug can take up to nine months to create by a master weaver.

Azadi boasts unique rugs in a variety of designs including geometric tribal patters, clean modern textures and elegant florals.

The company opened its first showroom in Hawaii – a 3,000-square-foot gallery in Kona – four years ago. Another 600-square-foot gallery opened last year at The Shops at Mauna Lani.

Its clients are split between residents looking for exquisite rugs and visitors who want to take a piece of Hawaii décor back home, Spence says. That has led to its Hawaii stores carrying more tropical pieces, including a new contemporary line of modern and tropical rugs introduced in July.

Because its rugs can be custom-made, sizes range from 2-by-3-foot rugs for small entryways to rugs large enough to fill entire rooms.

And since Azadi considers these rugs fine works of art, Spence hesitates to put a price tag on them. But don’t expect to get one for a few hundred dollars. Custom, hand-woven rugs at similar galleries can cost in excess of $20,000.

“Prices are the easy part,” he says. “Finding the piece of work that fits in your space is the hardest.”

What sets apart Azadi from other rug specialists, however, is its focus on customer service, Spence says.

For example, the company will replace a rug that no longer fits into the customer’s décor. And at no extra cost, Azadi will bring a selection of rugs to the customer’s home to find the best fit for the space.

“Rugs look so different in the gallery than at home,” Spence says. “So we’ll take it into the space, lay them out, see how it works with the lighting. It may look completely different there.”

Since the two showrooms are located on the Big Island, many of Azadi’s customers – a good portion live on Oahu – make the trek from the other islands to browse its selection and order custom designs. That’s a practice Spence highly recommends to anyone in the market for a high-end rug.

“Buying a rug is like buying a piece of art,” he says. “It’s not something you should buy over the Internet. In my experience, you gotta come touch and feel, have a connection with the piece. A lot of work goes into it.”

Azadi Fine Rugs has two locations in Hawaii: Kona, 74-5583 Luhia St., (808) 326-7785;
The Shops at Mauna Lani, Lower Level #502, (808) 885-4400.
To learn more, visit www.azadifinerugs.com.

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