Evoking the silent era
SPURRED BY THE SILENT FILM-INSPIRED OSCAR WINNER, The Artist, hair for 2012 is about the revival of waves, bobs and chignons-evoking the glamour and elegance of the 1920s through 1940s as conveyed by silver screen sirens.
For summer, that translates into shorter looks that include pixie cuts and bobs for day, which can be transformed by night (with gel and Argan oil products) for tousled finger or rag curls. Singer Gwen Stefani is a prime example of a follower of this trend, touting her bouffant and rolled undos, with Katy Perry’s chanteuse waves not far behind.
“Think black-and-white films, but more contemporary, more edgy, with soft, pretty makeup-nothing too heavy,” says Paul Brown, of Paul Brown Salon and Day Spas.
The look can be achieved at home, by winding up hair in strips of fabric cut from an old T-shirt to create a cascade of side waves.
“Use short rag lengths to frame your face, and pull the rest of your hair back in a ponytail or sweep it into an undo,” Brown suggests.
For a slick, wet look that works for both men and women, Paul Brown Hawaii’s Gelatine Goo holds and sets hair. Add shine to any look with his Diamond Heads shine serum.
At Etch Salon, owner and hairstylist Richie Miao says hair styles are created to suit the individual, but summer always calls for texturized short cuts that take out some of the volume and pouf factor exacerbated by high humidity.
He uses products that blend Argan and Keratin oil to restore shine and softness lost to summer sun, pool chlorine and ocean salinity.
For men, he also says the trend leans toward “combed back, very sophisticated look that goes back to the 1930s and ’40s.”
A “shoe polish shine” can be achieved with new gel products that replace old waxy products, which tended to melt when temperatures rise, causing unwanted “drips all over their temples,” he adds.
With so many opting to go green in other aspects of their lives, they also are choosing green hair care lines like Pureology and Neuma, with products free of sulfites, carcinogens and neurotoxins.