Noix de Coco

Reviewing the 2014 beauty calendar, it seems that everyone was—and still is—crazy over coconut oil, myself included. Whether you’re a member of the coco club or not, this tropical fruit is #trending on and offline.

You name it, I’m nuts over it. Oil pulling, cooking with it, drinking its watered-down form from a bottle or straw shoved straight down the top of the husk, massaging it through hair and over skin, smoothing it across lips, applying it to cuticles, and yes, even swallowing it (straight-up!) by the teaspoon, I’m cuckoo for l’huile de coco.

While the luscious, nutty-tasting fruit is a hearty addition to any health and beauty routine in its untouched form, many organic cosmetics brands are feeding the frenzy by incorporating the oil into their products.

Of note: J?SÖN launched its Skin Smoothing Coconut Collection in late September. The three-product line includes deliciously scented Body Wash, Hand & Body Lotion and 100% Organic Oil.

The collection feels and smells great and is touted to:

  • Nourish dry, wind-burned skin
  • Calm sun burns
  • Tame frizzy fly-aways
  • Soften nail cuticles
  • Soothe chapped lips
  • Fight split ends and breakage

But the magic of the miracle oil is not limited to the powers outlined above. Simply try this artificial agent-free product, and be a coconut believer.

Available at Whole Foods Honolulu

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